New Website Now Mobile-Responsive and Seeks to Build Online Bookings

MIRAMAR BEACH, FL, July 7, 2015 /PRNewswire/ – Sandestin Golf and Beach Resort, the #1 rated resort on Florida’s Emerald Coast has announced the launch of a new website. The new site is mobile-responsive and designed to increase online bookings by a minimum of 10 percent in the first year. The new Sandestin.com launched on June 30.

“Our new website is an absolute game-changer for the resort,” said Phil Werz, director of marketing and public relations at Sandestin Golf and Beach Resort. “We listened to guest feedback and incorporated bolder images, less copy and improved navigation throughout the website. We wanted to have visitors envision themselves being here and enjoying all Sandestin has to offer.”

The new website has been long overdue for the venerable South Walton resort. The new Sandestin.com will provide a better understanding of the vacation rental process, provide easy navigation, an efficient reservation system and vital information about the resort, activities, meetings, weddings and more.

phix Solutions Group, a global marketing and interactive company based in Atlanta, Georgia, is the brains behind the new Sandestin.com and has produced more than 450 website worldwide. Their client list includes major Fortune 500 companies. They have also operated successful online marketing, social media and other campaigns for global brands.

The new Sandestin.com was developed using the latest and most advanced platforms available. The most significant improvement in the website is its mobile-responsiveness. More than 50 percent of traffic coming to Sandestin.com arrives via mobile device or tablet. The new website also incorporates an on-site search engine optimization strategy that will allow Sandestin Golf and Beach Resort to rank as high as possible on Google and other search engines.

“Our goal is to drive metrics and improve flow and efficiency of the Sandestin website,” said Chris Smith, CEO of phix Solutions Group. “We want to establish a value proposition that Sandestin is a full-service and amazing resort, not a hotel. We feel the new website will allow the resort to realize a much better return on investment for their marketing dollars, increase conversions by a minimum of 10 percent and create a better guest experience.”

The new Sandestin.com will also offer access to the new SRE (Sandestin Real Estate) website, an equally new Rental Owner Relations portal and the ability to learn more about resort club memberships.

Prior to the launch of the new resort website, Sandestin introduced a new online retail shopping portal. The new retail website is ShopSandestin.com and features the latest clothing styles from the Sandestin Family Retail Shops including Barefoot Princess, Island Clothiers, Coconuts Kidz Children’s Apparel and Toys and Sandestin Clothing Company.

For more information about Sandestin Golf and Beach Resort, visit the new website at Sandestin.com.

About Sandestin Golf and Beach Resort
Sandestin Golf and Beach Resort is a major destination for all seasons and all ages, and was named the #1 resort on Florida’s Emerald Coast. The resort invites guests to a world of 2,400 acres and 30 charming neighborhoods featuring more than 1,250 South Walton vacation rentals, condominiums, villas, town homes and the best in Destin hotel accommodations. As a member of Visit South Walton and Visit Florida, the resort features more than seven miles of beaches and pristine bay front, four championship golf courses, 15 world-class tennis courts, 19 swimming pools, a 113-slip marina, a fitness center and spa, meeting space and The Village of Baytowne Wharf, a charming pedestrian village with events, shopping, dining and nightlife. People are invited to download Sandestin’s APP for iPhone and Android devices, or become a Facebook Fan or Twitter follower for the latest events and news.

SOURCE Sandestin Golf and Beach Resort

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